“The Magician II”
30-Second Television Commercial | Director, Writer, Editor, Sound Designer

Saavn’s first scripted ads were filmed in the U.S., with a Western sitcom feel designed to reach Indian expats. The brand is personified as a cheeky, genie-like character, whose sense of humor reflects Indian pop culture memes of the time, and whose abilities mimic how the product works — “like magic.”

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