“Overdrive”
30-Second Television Ad | Director, Writer

We decided to present the brand ambassador, Ranbir Kapoor, in his movie star avatar, and to pay homage to retro Bollywood films, while communicating that our app is the fastest choice for music streaming. The actor was not available to participate on location, so we shot the bulk of the spot in California, without him, and then captured his performance on a London soundstage, later. Sidenote: the California car was left-hand drive, unlike Indian cars. We prepared for this by printing the license plate in mirror-image, so that it looked correct when we flipped the footage in post.

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