“Main Ranbir Kapoor”
30-Second Television Ad | Director, Writer, Editor, Sound Designer
“Show, don’t tell.” The challenge here was to explain music streaming to a population new to mobile Internet. We directed the actor to move effortlessly through an intricate set of familiar environments, demonstrating the ease of streaming music, while using the surroundings to show the product’s advantages. Shot practically, on a 90-foot set, this ad is inspired by the famous Old Spice campaigns, and brings a bit of swaggering fun to the world of apps.