“Here’s To The Music”
Brand Launch Video | Director, Writer, Editor, Composer
To launch with a splash, we created a compelling, emotional, cinéma vérité film, for a market steeped in candyfloss. Guerrilla filmmaking, scripted studio vignettes, and real-life footage are stitched together to convey the maverick spirit of the brand. This irreverent approach is completed by limiting the appearance of Bollywood superstar Ranbir Kapoor, the brand ambassador, to the last few seconds, and presenting him as a real person - because music is for everyone, from street kid to superstar.