“PSA: Cricket Lover’s Guilt”
30-Second Television Ad | Director, Writer, Editor, Sound Designer, Motion Graphics Artist
This limited-run campaign was built to coincide with Valentine’s Day and the Cricket World Cup. The “PSA” series ran over the course of a single month, with each spot addressing that particular week’s mood. This required some foresight and a comprehensive production plan, because the talent was only available for one day to shoot all three spots.